Innovation in the tourism sector and strategies for promoting tourism in the digital age and digital marketing took centre stage in discussions at a workshop organised by the Association of Cyprus Tourist Enterprises (Stek) in Limassol this week.
The Initiative and Collaboration Workshop was organised as part of the implementation of the project “Islands-Attractive Destinations of the Mediterranean – SMART TOUR.”
This event followed a previous workshop jointly organized by Stek and the Crete regional administration, aiming to creatively connect decision-makers, the scientific community, and tourism entrepreneurs to exchange tourism knowledge and explore possibilities for joint interregional and cross-border actions.